Willis Announces Expansion into California Market

With over 47 years in the building supply industry in both Canada and the U.S. Pacific Northwest, Willis, distributor of global brands across North America, is now bringing their expertise and experience to the state of California.
 
Burlington, Ontario, June 4, 2014 – After over 47 years of distributing globally-branded building supply products to the U.S. Pacific Northwest and Canadian marketplaces, effective today, Willis is pleased to expand its distribution relationship with Arpa Industriale into the state of California.  In addition to the Arpa expansion, other global brands, including Artisan Manufacturing and Insinkerator®, have granted distribution rights to fulfill Willis’ product offering in California.
 
Despite harsh economic times across North America, Willis has thrived throughout the recession by providing quality service to architect & design firms, kitchen & bath retailers, home builder networks and fabrication networks.  Said Willis President & CEO, Mike Hetherman, “We are excited to share the Willis Way and bring our collaborative teamwork to this new marketplace.  With this expansion, we are ready to provide our downstream demand-creation focus, distribution expertise and high level of customer service to our expanded client base.”
 
In January 2014, Willis purchased a new West Coast Distribution Center to service the entire I-5 corridor.  After purchasing this new, permanent distribution center, the team at Willis is well-equipped to handle taking on the extensive customer base that resides in the state of California.  “We continue to take steps to ensure our long-term success in the US marketplace.  With our experienced sales and marketing team and a solidified distribution center, I am certain that we will bring world class service and brands to customers throughout Northern, Central and Southern California,” said Hetherman.
 
Willis’ official public release of their California expansion will happen at the Dwell on Design Show, booth #1009, in Los Angeles on June 20^th.  The company will be debuting the new and exciting nanotechnology surfacing material, FENIX NTM® (www.fenixntm.com).
 
With Willis’ collaborative approach, Hetherman is certain that the Willis team will create great solutions for end users across North America.
 
About Willis
 


Since 1967, Willis has been providing sales, marketing and distribution for global brands across North America. These brands include DuPont™ Corian® solid surfaces, DuPont™ Zodiaq® quartz surfaces, Arpa Italian Laminate, FENIX NTM®, Insinkerator® and Artisan sinks & faucets - which together provide a diverse product offering to their customers. With five distribution centers located in both Canada and the US, Willis provides its customers with efficient product delivery and service. Willis’ focus on downstream demand creation is driven up through their network of builders, developers, fabricators, millworkers and other partners in their certified fabrication network which spans across Canada and the US. For more information, visit
www.4willis.com.
 
About Arpa Industriale
 
Since 1954, Arpa Industriale has been designing and manufacturing panels with high quality HPL technology for the most diverse applications: from architecture to interior design, from healthcare to shipyards, from transport to hospitality, from retail to kitchens. Arpa offers a vast range of choices of products, extremely varied in both structure and appearance. Arpa HPL is produced at the 150,000 sq.m. plant in Bra, Piedmont, Italy with all the expression of lively and original creativity for which the “made in Italy” label stands. The 50+ years of investment in research & technology and staff training have enabled Arpa to gain a leading position in international markets and a reputation for great reliability; they are an industrial firm that stands out for their expertise of staff, the quality and variety of what they offer, their manufacturing flexibility and their range of services. For more information, visit www.arpaindustriale.com.
 
Contact Information:
 
John Topic
Willis
National Marketing Manager
1149 Pioneer Rd, Burlington Ontario, L7M 1K5 Canada
Phone: 888-994-5547
Fax: 888-994-5548
johnt@4willis.com