DuPont recently launched their “That’s Progress” campaign, all focused on refreshing perspectives of DuPont and their role as a global pioneer in the many industries they touch.
Burlington, Ontario, May 14,
2015 – Willis,
in partnership with DuPont, is excited to unveil a new DuPont™ Corian® commercial as part of the DuPont
“That’s Progress” campaign. The
commercial, which will air in cities across the US, highlights the benefits of
Corian® - specifically in relation to its ideal properties for healthcare
environments.
Said
Willis President & CEO, Mike Hetherman, “Willis and DuPont have been
strategic partners for 40 years. We are
excited to spread the word that Corian® is still, as it has always been, a
great raw material. Showcasing its
optimal performance in healthcare environments – especially in an age where Hospital
Acquired Infections are an increasing problem – is an important conversation
that affects not only the hospital itself, but patient satisfaction.”
The
city of San Francisco has been slated as one of the cities in which the
commercial will air, which is of particular interest to Hetherman. “As Willis has recently become the new DuPont
distributor in Northern California, we have been focusing on bringing a fresh
and exciting perspective to the DuPont brand.
The timing for this new campaign couldn’t be more perfect.”
As
part of the same campaign, a two-minute Corian® mini-documentary is slated to
air later on this year on BBC. These campaign
video clips will be shared via DuPont and Willis’ various social media
channels.
Hetherman,
along with both the Willis and DuPont teams, are confident that this initiative
will showcase new and innovative solutions to the building industry.
About Willis
Since 1967,
Willis has been providing sales, marketing and distribution for global brands
across North America. These brands include DuPont™ Corian® Solid Surfaces,
DuPont™ Zodiaq® Quartz Surfaces, Arpa Italian Laminate, FENIX NTM®,
Insinkerator and Artisan sinks & faucets - which together provide a diverse
product offering to their customers. With distribution centers located in both
Canada and the US, Willis provides its customers with efficient product
delivery and service. Willis’ focus on downstream demand creation is driven up
through their network of builders, developers, fabricators, millworkers and
other partners in their fabrication network that spans across Canada and the
US. For more information, visit www.4willis.com.
About DuPont Building Innovations
DuPont Building Innovations, a strategic
business unit of DuPont, is a driving force in the transformation of the
building and construction industry through its use of building and materials
science to solve emerging needs and create value for its commercial and
residential customers. The company maintains its industry-leading
position by applying innovative thinking to the development of energy-saving
weatherization systems and beautiful and long-lasting surfacing
solutions. DuPont Building Innovations' best-known products and premier
brands include: DuPont™ Corian® solid surface, DuPont™ Zodiaq® quartz surface,
DuPont™ Tyvek® Weatherization Systems and a broad portfolio of garden and
landscaping products.
Contact Information:
John Topic
Willis
National Marketing Manager
1149 Pioneer Rd, Burlington Ontario, L7M 1K5 Canada
Phone: 888-994-5547
johnt@4willis.com
Willis
National Marketing Manager
1149 Pioneer Rd, Burlington Ontario, L7M 1K5 Canada
Phone: 888-994-5547
johnt@4willis.com
