DuPont Launches “That’s Progress” Campaign

DuPont recently launched their “That’s Progress” campaign, all focused on refreshing perspectives of DuPont and their role as a global pioneer in the many industries they touch.

Burlington, Ontario, May 14, 2015 – Willis, in partnership with DuPont, is excited to unveil a new DuPont™ Corian® commercial as part of the DuPont “That’s Progress” campaign.  The commercial, which will air in cities across the US, highlights the benefits of Corian® - specifically in relation to its ideal properties for healthcare environments.

Said Willis President & CEO, Mike Hetherman, “Willis and DuPont have been strategic partners for 40 years.  We are excited to spread the word that Corian® is still, as it has always been, a great raw material.  Showcasing its optimal performance in healthcare environments – especially in an age where Hospital Acquired Infections are an increasing problem – is an important conversation that affects not only the hospital itself, but patient satisfaction.”

The city of San Francisco has been slated as one of the cities in which the commercial will air, which is of particular interest to Hetherman.  “As Willis has recently become the new DuPont distributor in Northern California, we have been focusing on bringing a fresh and exciting perspective to the DuPont brand.  The timing for this new campaign couldn’t be more perfect.”

As part of the same campaign, a two-minute Corian® mini-documentary is slated to air later on this year on BBC.  These campaign video clips will be shared via DuPont and Willis’ various social media channels.

Hetherman, along with both the Willis and DuPont teams, are confident that this initiative will showcase new and innovative solutions to the building industry. 

About Willis

Since 1967, Willis has been providing sales, marketing and distribution for global brands across North America. These brands include DuPont™ Corian® Solid Surfaces, DuPont™ Zodiaq® Quartz Surfaces, Arpa Italian Laminate, FENIX NTM®, Insinkerator and Artisan sinks & faucets - which together provide a diverse product offering to their customers. With distribution centers located in both Canada and the US, Willis provides its customers with efficient product delivery and service. Willis’ focus on downstream demand creation is driven up through their network of builders, developers, fabricators, millworkers and other partners in their fabrication network that spans across Canada and the US. For more information, visit www.4willis.com.

About DuPont Building Innovations

DuPont Building Innovations, a strategic business unit of DuPont, is a driving force in the transformation of the building and construction industry through its use of building and materials science to solve emerging needs and create value for its commercial and residential customers.  The company maintains its industry-leading position by applying innovative thinking to the development of energy-saving weatherization systems and beautiful and long-lasting surfacing solutions.  DuPont Building Innovations' best-known products and premier brands include: DuPont™ Corian® solid surface, DuPont™ Zodiaq® quartz surface, DuPont™ Tyvek® Weatherization Systems and a broad portfolio of garden and landscaping products.

Contact Information:

John Topic
Willis
National Marketing Manager
1149 Pioneer Rd, Burlington Ontario, L7M 1K5 Canada
Phone: 888-994-5547
johnt@4willis.com